So Kleen Mobile Detailing ("we," "our," or "us") operates the website carsokleen.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or use our services. Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.
1. Information We Collect
Information You Provide Directly
We collect information you voluntarily provide when you:
- Submit a contact or quote request form — name, phone number, email address, vehicle type, service of interest, and any message you include.
- Book an appointment — name, phone number, email address, service address, vehicle information, and appointment preferences.
- Contact us by phone or email — any information you share during that communication.
- Leave a review — your name and feedback content.
Information Collected Automatically
When you visit our Site, certain information is collected automatically by our systems and third-party tools, including:
- Device and browser information — browser type and version, operating system, device type, screen resolution.
- Usage data — pages visited, time spent on pages, links clicked, referring URLs, and navigation paths.
- IP address — used to estimate your general geographic location (city/region level).
- Cookies and similar tracking technologies — small data files stored on your device that help us understand site usage and deliver relevant advertising. See Section 5 for details.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and deliver services — process bookings, dispatch our detailing team, confirm appointments, and follow up on service requests.
- To communicate with you — respond to inquiries, send appointment confirmations and reminders, and provide customer support.
- To improve our website and services — analyze how visitors use the Site to identify areas for improvement, fix technical issues, and enhance the user experience.
- To market our services — send promotional messages about services, offers, or updates if you have opted in or if permitted by applicable law. You may opt out at any time.
- To run targeted advertising — use pixel tracking and cookie data to show relevant ads on platforms such as Facebook and Instagram to people who have visited our Site or are similar to our customers.
- To comply with legal obligations — maintain records required by law, respond to lawful requests from public authorities, and enforce our terms.
- To protect our business and users — detect, investigate, and prevent fraudulent transactions, abuse, and other illegal activities.
3. How We Share Your Information
We do not sell your personal information to third parties. We may share your information in the following limited circumstances:
- Service providers — third-party vendors who assist us in operating the Site and delivering services, including scheduling software (LeadConnector / HighLevel), email and SMS providers, payment processors, and website hosting providers. These providers are contractually obligated to use your information only to provide services to us.
- Advertising platforms — Meta (Facebook/Instagram) and Google receive anonymized or hashed data via pixel and tag technologies to help us run advertising campaigns. This data is governed by Meta's and Google's respective privacy policies.
- Analytics providers — tools such as Google Analytics that help us understand Site traffic and user behavior. Data is aggregated and generally not personally identifiable.
- Legal requirements — if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
- Business transfers — in connection with a merger, acquisition, sale of assets, or bankruptcy proceeding, your information may be transferred as part of that transaction.
- With your consent — in any other case where we have obtained your explicit consent.
4. Facebook Meta Pixel
Our Site uses the Facebook Meta Pixel, a piece of code provided by Meta Platforms, Inc. The Pixel allows us to:
- Measure the effectiveness of our Facebook and Instagram advertising campaigns by tracking conversions.
- Build audiences for future advertising based on people who have visited our Site.
- Show relevant ads to people on Facebook and Instagram who have previously visited our Site (remarketing).
The Meta Pixel collects data such as your IP address, browser information, page URL, and actions taken on our Site (such as form submissions). This data is transmitted to Meta and is subject to Meta's Data Policy, available at facebook.com/privacy/policy.
You can opt out of Meta's use of cookies for advertising purposes by visiting Meta's Ad Preferences settings in your Facebook account, or by using the Digital Advertising Alliance's opt-out tool at optout.aboutads.info.
5. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience and collect usage data. The types of cookies we use include:
- Essential cookies — necessary for the Site to function properly. These cannot be disabled without affecting Site functionality.
- Analytics cookies — help us understand how visitors interact with our Site by collecting and reporting information anonymously (e.g., Google Analytics).
- Advertising cookies — used to track visitors across websites for the purpose of displaying relevant advertisements (e.g., Facebook Meta Pixel, Google Ads tags).
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to notify you when cookies are being sent. However, some features of the Site may not function properly if cookies are disabled.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Customer booking and contact records are retained for a minimum of 3 years for business and tax purposes.
- Marketing contact data is retained until you opt out or request deletion.
- Website analytics data is retained in accordance with the retention settings of each analytics provider.
7. Data Security
We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our booking and CRM systems use industry-standard encryption and access controls.
However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
8. Children's Privacy
Our Site and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information without parental consent, please contact us at the address below. If we learn we have collected personal information from a child under 13, we will delete that information promptly.
9. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
- Access — request a copy of the personal information we hold about you.
- Correction — request that we correct inaccurate or incomplete information.
- Deletion — request that we delete your personal information, subject to certain exceptions (such as legal retention requirements).
- Opt out of marketing — unsubscribe from marketing emails or SMS messages at any time by following the opt-out instructions in the message or by contacting us directly.
- Do Not Track — our Site does not currently respond to Do Not Track signals from browsers, as no uniform standard has been adopted.
California residents may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to opt out of the sale of personal information (we do not sell personal information), and the right to non-discrimination for exercising privacy rights.
To exercise any of these rights, please contact us using the information in Section 12.
10. Third-Party Links
Our Site may contain links to third-party websites, including our booking platform and social media profiles. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we update the policy, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
We will respond to all legitimate requests within a reasonable timeframe.
